Lewis D'Vorkin

By Lewis D'Vorkin

March 12, 2019

The Coming Death Of The Blog Post (And What Comes Next)

Lewis D'Vorkin

Yes, you are reading a tappable story.


Lewis D'Vorkin

Let me tell you about the format's emerging role in the evolving mediascape.


Lewis D'Vorkin

First, let's talk about the 20-year-reign of the blog - and how it changed everything.


Lewis D'Vorkin

Full Disclosure:

I was around when blogging emerged. In the early 00's, I started a few for AOL. In 2006, I relaunched TMZ on Blogsmith, a blogging platform. In 2008, I started a blogging network, True/Slant, for journalists and topic experts to build their personal brands and reach audiences across social media.

Lewis D'Vorkin

Oh, I Almost Forgot

I'm the CEO of Newsroom AI. We want to help publishers join the smartphone culture. That means providing the tools and know-how to leap from text stories - and linear blog formats - to the world of tappable, visual storytelling.

Lewis D'Vorkin

Now, back to the story.


Lewis D'Vorkin

The Blogging Kingdom


Lewis D'Vorkin


The first blog arrived in the mid-90s. In 1999, there were only 23. Then, Evan Williams (of Twitter fame), started Blogger. By 2006, there were 50 million blogs. Links, RSS, page views and comments were coins of the realm.

Lewis D'Vorkin

Oh, The Memories

Some blogs broke through the noise. Boing Boing. Gizmodo. Engadget, Wonkette. So did the publishing platforms: WordPress, Movable Type and TypePad.

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Then There's Nick


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Nick Denton's Gawker empire burned bright and then crashed. He set the tone for gossip. He built a comment platform. He led the way in e-commerce. And his mano-a-mano thing with Jason Calacanis was blogging theater. Jason sold Weblogs Inc. to AOL for $25 million early in blogging's run.

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Question: Which Blog Did You Read Most?

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The Big Bang Year

In 2003, Google bought Blogger and started AdSense, the money model for blogs. Then came Googlezon. It rocked the media.

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Man Of The Moment


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The Atlantic's Andrew Sullivan was the biggest blogger of them all. His article, 'Why I Blog,' gave respected journalists permission to jump into the Blogosphere.

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From 'Why I Blog"

"It was obvious from the start that it was revolutionary. Every writer since the printing press has longed for a means to publish himself and reach—instantly—any reader on Earth. Every professional writer has paid some dues waiting for an editor’s nod, or enduring a publisher’s incompetence, or being ground to literary dust by a legion of fact-checkers and copy editors."

Lewis D'Vorkin

A New Free Press

Blogging democratized media in ways never seen before. A new breed of journalist was born. Bloggers created personal brands. They attracted huge audiences. In 2005, 32 million American read blogs. Technorati started a search engine to help them. The quality was mixed. But some bloggers shook the journalist community and the political establishment.

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Here He Comes


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Matt Drudge Did His thing. So did the bloggers who brought down Dan Rather and sparked the Trent Lott/Strom Thurmond scandal.

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Here She Comes


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Daily Kos and Talking Points Memo paved a path for Alec Baldwin and the 8,000 bloggers who were Arianna Huffington's best friends. She sold to AOL for $315 million. Rolling Stone's Matt Taibbi moonlighted at my startup to find his bigger audience.

Lewis D'Vorkin

Blogging's Bottom Line

Blogs got news out fast. They were in-depth, for audiences who cared. My favorite quote about the art form: "Pick the dragon you want to slay and slay it over and over again."

Lewis D'Vorkin

The Mainstreaming Of Blogs Collides With Smartphone Culture

Lewis D'Vorkin

Part 2 coming soon.

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