Instagram Testing 'Flipside’ Feature for Exclusive Sharing

Instagram is currently testing a new feature called "FlipSide" that provides an extra layer of privacy for users to share content.

This new feature allows users to create a secondary photo grid that will only be visible to a designated list of friends.

Instagram's head, Adam Mosseri, has admitted to iterating on these features, mulling a decision on whether to launch them officially.

The flipside feature enables users to create a custom profile, complete with a unique name, bio and photo to share exclusive content with a small group of followers.