Those directly providing care-related services, or platforms that match customers to carers
Direct care enterprises
Those providing products or services that support the functioning of direct care enterprises, such as training or certification for care workers
Care enabling enterprises
Those providing time-saving products or technologies such as labour-saving technologies that contribute to care outcomes
Care adjacent enterprises
Non-care focussed enterprises that provide benefits or services for their employees that reduce or redistribute unpaid care work, such as childcare vouchers or subscriptions to care concierge services
Care friendly enterprises