Asics and Toyoda Gosei, two renowned companies from different industries, have joined forces to design an innovative new sneaker made from recycled airbag fabric and steering wheel leather.

Your old airbags and steering wheels will become new Asics sneakers

Toyoda Gosei, part of the Toyota Group, is a global leader in airbag fabric production known for its durability, strength, and safety features. Asics is a renowned sportswear brand known for creating high-quality athletic shoes. Together, they have combined their expertise to create a shoe that not only looks fashionable but also offers optimal comfort and protection for the wearer.

The new "eco-friendly sneakers" are designed with an upper made of surplus airbag fabric from manufacturing. Airbag fabric is known for its durability, strength and is able to withstand the demands of daily wear. Additionally, it is lightweight, making the shoe easy to wear and move in. The airbag fabric upper is shaped to the foot, providing a customized fit.

The sole of the shoe is made of recycled steering wheel leather, known for its grip and durability. It is also water-resistant, making it perfect for wet or slippery conditions.

The new sustainable sneakers will be available for purchase starting January 26, 2023 at Asic’s online store and elsewhere.