How did they launch their brand using digital media?

Studio X: Marico’s First Digital Brand

Marico’s venture into Digital First Brands

Lifestyle expectations of 21st-century consumers have changed, and FMCGs worldwide have started adopting Digital First Brands.Pros.

Today, as of 10 years ago, men's grooming was still limited to just male styling or shaving products on average, which is a standard stereotype. However, today, the urban male in the metros and the semi-metros experiments with more than three products at any given point in time.

Marico realized that their customers are more and more embedded in the digital space, so going Digital First for their audience was the right move to reach their target group and get them to share things that resonate.