is a mineral created by nature comprised mostly of carbon, formed up to 3 billion years ago and on average 100 miles below Earth's surface.
LAB-GROWN DIAMONDS
are man-made product that share the properties of natural diamonds, but are produced in a factory
are products made by man to replicate the unique physical and optical properties of diamonds but are produced in factories in a short time
WHAT's THE DIFFERENCE?
While physical and optical properties are mostly the same, they are not identical and their differences can be detected by experts or testers with 100% certainty
Yes, in fact, natural diamonds' scarcity as a natural resource is where they derive their value and that value has show to grow year over year for many decades
The total amount of natural diamonds 1 carat and larger recovered in a year would only fill one exercise ball!
HOW ABOUT LAB-GROWN VALUE?
Lab-grown diamonds are a manufactured product and thus their value is tied strictly to cost of production
ENVIRONMENTAL
IMPACT
The value of natural diamonds comes from their uniqueness and rarity as a billion-year-old gem.
ENVIRONMENTAL IMPACT
Natural diamond companies are committed to controlling and reducing their environmental impact + conserving three times more land than they use
A 1 carat natural diamond from mine to finger has approximately the same carbon impact as manufacturing 1 laptop
DID YOU KNOW?
SUSTAINABILITY
The natural diamond industry supports the livelihood of 10 million people globally.