of a company's customers are responsible for
Saying “thank you” is polite — but saying it the right way can cement your relationship with a customer and help secure their future business.
of future profits
Customer thank yous work because they’re sincere.
Sending an old-school, handwritten note is among the most sincere ways to thank a customer for something minor, like product feedback.
If your customer is a big-ticket account or they’re more traditional, send them a formal letter instead of a brief note.
If you want to keep it informal and fun, send an email — and keep it casual, no offers or upselling.
For more depth on how to thank your client for their business:
Pick your moment and your medium — and then start writing.