While SEO is constantly evolving, there are normally bigger changes that can shake up the industry such as the BERT or PANDA updates.
One of the biggest SEO announcements from Google this year is the Page Experience Update which will become an SEO ranking signal at some point in 2021. The better the user experience of the web page, the more likely it receives weight from the search algorithm.
Start utilizing these SEO trends in 2021 for better rankings and traffic.
The first step in creating a great piece of content is to focus on the User and Search Intent. Know what your audience wants, and create great content that will solve their problem.
Using customer analytics can help you devise a better SEO campaign. It's important to keep track of what your customers customers are doing.
Google’s understanding of who you are, what you offer, and what audience you serve will help determine their trust in delivering your content to favorable positions in the SERPs. Ensure that your brand has a wide reach with accurate data that provides a clear picture of exactly what you do.
Core web vitals and page experience have become more important because of the factors that Google has been leveraging to delivery information faster.
Consumers are used to instant gratification, with the ability to accomplish a goal in as few steps as possible. When created your website or looking to convert leads, try to make it as easy as possible for your customer.
It's important to prioritize mobile SEO when optimizing your site for search engines. Since more people use mobile devices than computers, it's vital that you create a user experience optimized for those users.
The best way to improve SEO is by thinking outside the box. By thinking creatively, you can come up with several unique strategies to get your site higher in search engine results pages (SERPs).
Always be asking if your strategies make sense for the user and how you can improve the experience.
SEO automation tools are great because they allow you to run your search engine optimization campaigns and strategies much quicker than doing it by hand while ensuring you align with Google's best practices.
This allows you to implement more strategies for quicker results.
Google Passage Ranking changed how the SERP's product information for the searcher. With passage indexing, Google can pull out sections of your content and rank it independently of the rest of the page.
Make sure the content and information on your website has Structured Data and is formatted correctly.
Long-form content that addresses the user intent will get more traffic to your website, increase the number of leads you generate, and build credibility with customers and prospects.
List any tasks that you do on a regular basis. If you find some steps in these tasks that can be automated, then try to automate them.
Set up an alert system so that your team is aware of changes to things like rankings for your important keywords or URL changes.
Establish Standard Operating Procedures so that your team doesn't waste time doing the same regular task each time they need to do it.
Focus on the user by educating, engaging, and providing a great experience.
When your accurately address the searcher intent with a thoughtful user experience, you will start to see both your rankings and traffic rise.