Pod Mirror
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Part -1 TOP PODCASTS AMONG LIGHT & HEAVY LISTENERS

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CASTING

POD

INSIGHTS FOR PODCAST ADVERTISERS
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Survey by The Nielsen Company (US), LLC Feb 2021
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TOP PODCAST GENRES AMONG LIGHT LISTENERS

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
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TOP PODCAST GENRES AMONG HEAVY LISTENERS

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
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TOP PODCAST GENRES BY AGE GROUP

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
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AGE GROUP AND GENRE

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

Pod Mirror

AGE GROUP AND GENRE

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

Pod Mirror

AGE GROUP AND GENRE

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

Pod Mirror

AGE GROUP AND GENRE

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

Pod Mirror

TOP PODCAST GENRES BY LISTENING LOCATION

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

BASED ON % OF ALL PODCAST USAGE, BY LOCATION, TO EACH GENRE

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TOP PODCAST GENRES BY LISTENING LOCATION

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
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TOP PODCAST GENRES BY LISTENING LOCATION

Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
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TOP PODCAST GENRES BY TIME OF DAY

BASED ON % OF ALL PODCAST USAGE, BY DAYPART, TO EACH GENRE

Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

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TOP PODCAST GENRES BY TIME OF DAY

Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
Pod Mirror

TOP PODCAST GENRES BY TIME OF DAY

Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
Pod Mirror

TOP PODCAST GENRES BY TIME OF DAY

Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+
Pod Mirror

PODCAST GENRES RANKED ON
MEDIAN AGE OF AUDIENCE

Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18

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PODCAST GENRES RANKED ON MEDIAN AGE

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PODCAST GENRES RANKED ON MEDIAN AGE

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PODCAST GENRES RANKED ON
MEDIAN HOUSEHOLD INCOME OF AUDIENCE

Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18

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GENRES &
HOUSEHOLD INCOME

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GENRES &
HOUSEHOLD INCOME

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PODCAST GENRES GENDER BREAKDOWN

(AUDIENCE COMPOSITION, SORTED ON WOMEN

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GENRE & GENDER

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GENRE & GENDER