Part -1 TOP PODCASTS AMONG LIGHT & HEAVY LISTENERS

Pod Mirror Scribble Scribble INSIGHTS FOR PODCAST ADVERTISERS Tap to read on Survey by The Nielsen Company (US), LLC Feb 2021 { "selector": "[data-custom-animation-id=\"fly-in-left-0-1\"]", "--x": "calc(-100 * 1vw - width())", "--y": "0", "animations": [ { "duration": "0s", "keyframes": [ {"transform": "translate(var(--x), var(--y))"}, {"transform": "translate(var(--x), var(--y))"} ] }, { "delay": "0s", "duration": "1s", "easing": "cubic-bezier(0.2, 0.6, 0.0, 1)", "keyframes": [ {"transform": "translate(var(--x), var(--y))"}, {"transform": "translate(0, 0)"} ] } ] } { "selector": "[data-custom-animation-id=\"fly-in-right-0-1\"]", "--x": "calc(100 * 1vw + width())", "--y": "0", "animations": [ { "duration": "0s", "keyframes": [ {"transform": "translate(var(--x), var(--y))"}, {"transform": "translate(var(--x), var(--y))"} ] }, { "delay": "0s", "duration": "1s", "easing": "cubic-bezier(0.2, 0.6, 0.0, 1)", "keyframes": [ {"transform": "translate(var(--x), var(--y))"}, {"transform": "translate(0, 0)"} ] } ] }

TOP PODCAST GENRES AMONG LIGHT LISTENERS

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

TOP PODCAST GENRES AMONG HEAVY LISTENERS

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

TOP PODCAST GENRES BY AGE GROUP

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

AGE GROUP AND GENRE

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+ BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

AGE GROUP AND GENRE

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+ BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

AGE GROUP AND GENRE

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+ BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

AGE GROUP AND GENRE

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+ BASED ON % OF ALL PODCAST USAGE, BY AGE, TO EACH GENRE

TOP PODCAST GENRES BY LISTENING LOCATION

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+ BASED ON % OF ALL PODCAST USAGE, BY LOCATION, TO EACH GENRE

TOP PODCAST GENRES BY LISTENING LOCATION

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

TOP PODCAST GENRES BY LISTENING LOCATION

Pod Mirror Source: Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

TOP PODCAST GENRES BY TIME OF DAY

Pod Mirror Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

TOP PODCAST GENRES BY TIME OF DAY

Pod Mirror Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

TOP PODCAST GENRES BY TIME OF DAY

Pod Mirror Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

TOP PODCAST GENRES BY TIME OF DAY

Pod Mirror Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18+

PODCAST GENRES RANKED ON MEDIAN AGE OF AUDIENCE

Pod Mirror Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18

PODCAST GENRES RANKED ON MEDIAN AGE

PODCAST GENRES RANKED ON MEDIAN HOUSEHOLD INCOME OF AUDIENCE

Pod Mirror Nielsen Scarborough Podcast Buying Power, November 2020 (Listeners Only) Adults 18

Part -1 TOP PODCASTS AMONG LIGHT & HEAVY LISTENERS

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CASTING

POD

TOP PODCAST GENRES AMONG LIGHT LISTENERS

TOP PODCAST GENRES AMONG HEAVY LISTENERS

TOP PODCAST GENRES BY AGE GROUP

AGE GROUP AND GENRE

AGE GROUP AND GENRE

AGE GROUP AND GENRE

AGE GROUP AND GENRE

TOP PODCAST GENRES BY LISTENING LOCATION

TOP PODCAST GENRES BY LISTENING LOCATION

TOP PODCAST GENRES BY LISTENING LOCATION

TOP PODCAST GENRES BY TIME OF DAY

BASED ON % OF ALL PODCAST USAGE, BY DAYPART, TO EACH GENRE

TOP PODCAST GENRES BY TIME OF DAY

TOP PODCAST GENRES BY TIME OF DAY

TOP PODCAST GENRES BY TIME OF DAY

PODCAST GENRES RANKED ON MEDIAN AGE OF AUDIENCE

PODCAST GENRES RANKED ON MEDIAN AGE

PODCAST GENRES RANKED ON MEDIAN AGE

PODCAST GENRES RANKED ON MEDIAN HOUSEHOLD INCOME OF AUDIENCE

GENRES & HOUSEHOLD INCOME

GENRES & HOUSEHOLD INCOME

PODCAST GENRES GENDER BREAKDOWN

(AUDIENCE COMPOSITION, SORTED ON WOMEN

GENRE & GENDER

GENRE & GENDER