Stats & Facts For U.S.A
By Shyno Baby Paul
75% of the US population is familiar with the term “podcasting” – up from 70% in 2019 (Infinite Dial 2020)
How was it in 2017 ?
50% of all US homes are podcast fans (Nielsen, Aug 2017)
155 mil. in US
55% (155 million) of the US population has listened to a podcast – up from 51% in 2019 (Infinite Dial 2020)
How many listened ?
37% (104 million) listened to a podcast in Dec month – up from 32% in 2019 (Infinite Dial '20)
How many listen to a podcast in a week?
24% (68 million) in US listen to podcasts weekly – up from 22% in 2019 (Infinite Dial '20)
16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
NEED MORE WOMEN IN PODCASTING ...
51% of podcast listeners are male – same as US population (Infinite Dial 20)
45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
27% of US podcast listeners have a 4-year college degree – vs 19% for US pop
63% of podcast listeners are white – vs 58% for US pop (Infinite Dial 20)
AVG. AGE OF LISTENERS
...Where, What, When & How...
49% of podcast listening is done at home, down from 51% in 2017
22% listen while driving (in a vehicle), same as 2017
Podcast listeners subscribe to an average of 6 shows in the last week (Infinite Dial 20)
Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017.About 80% listen to all or most of each episode in 2020, down from 86% in 2017. While 65% of monthly podcast listeners have been listening for less than 3 years
COMEDY IS POP
Comedy is the most popular podcasting genre, followed by education and news
INTERESTING FACTS FROM 2017
*51% of bottled water households are podcast listeners (Nielsen, Q3 2017)
*57% of baby food households are podcast listeners (Nielsen, Q3 2017)
*53% of beer households are podcast listeners (Nielsen, Q3 2017)
*56% of juice households are podcast fans (Nielsen, Q1 2018)
*54% of milk households are podcast fans (Nielsen, Q1 2018)
*54% of cereal households are podcast fans (Nielsen, Q1 2018)
*69% agreed that podcast ads made them aware of new products or services
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