Pod Mirror

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Latest Podcast Industry Insight (March 2021)

Podcast Industry Insights

2 Million PODCASTS

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APPLE IS HOME TO 2 mil. PODCASTS

In March Internet entrepreneur and award-winning podcaster Daniel J Lewis reported Apple being home to more than 2 million podcasts. The data was published by Daniel's Podcast Industry Insights wbsite
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17K NEW PODCASTS IN 2020

Number of podcasts on Apple has nearly doubled since March 2019. Chartable, a leading podcast analytics provider, reported recently that 2020 saw 17,000 new podcasts being released per week around the world
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TOTAL VALID PODCASTS

20,22,757
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TOTAL EPISODES

47,846,575

on Apple charts

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1/3rd PODCASTS ARE ACTIVE

Of the total podcast shows currently listed on Apple platform, about 37% are "active." This implies that a new episode has been released within a 90-day period
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ACTIVE vs INACTIVE

“Active” as any podcast that has published at least one episode in the last 90 days

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PODCAST REVENUE GREW BY 15%

Last year, podcast ad revenue also grew by 15%, and the industry is getting closer to spending $1B in ad revenue this year.
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NEW ADDITIONS

+ed in last 30 days...
101,191


+ed in last 90 days...
296,689
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NEW PODCASTS +ed/ MONTH

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REMOVAL OF PODCASTS

Last 30 days : 296,689
Last 90 days: 19,497

Podcasts may be removed manually or automatically from Apple Podcasts for technical problems, hiding or removing by podcaster's choice, or policy violations. Apple does not remove valid podcasts for being inactive.

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LATEST ACTIVITY WINDOW

(graph of 0-8 days )

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AVAILABLE EPISODES

Due to a variety of default feed-episode limits and podcasters' own choices, any feed with 10 or more episodes may not be showing the podcast's entire episode archive

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90 DAY ACTIVITY OF EPISODES

Due to a variety of default feed-episode limits and podcasters' own choices, accurate conclusions cannot be calculated based on podcasts with 10 or more episodes.