A young person smiling while using their phone
Look back to
move your
marketing
forward.

Value,

reevaluated

We tried to make sense of the world around us as the economy changed.

+70% YOY increase in global search

interest for supply chain crisis

+130% YOY increase in search interest

for why are gas prices so high

in the U.K.

+35% YOY increase in search

interest for insurance reviews

in the U.K.

+110% YOY increase in global search

interest for top rated gaming

When we decided

to spend, we turned to each other

for advice.

+50% YOY increase

in global search interest for

to save energy , such as

how to save energy at home

+30% YOY increase in search interest

for cheapest electric cars in the U.K.

And we found

that savings and sustainability can

go hand in hand.

In 2023, marketers should provide value as customers define it.

Aid and

allyship

We relied on our communities during the pandemic.

Now we’re investing in them.

+55% YOY increase in global search interest for

how to help students

+60% YOY increase in search interest for places to volunteer in the U.K.

+50% YOY increase in search interest for donate for pakistan floods

in the U.K.

+1,000% YOY increase in global

search interest for ukraine charity

And we’re joining together to help

each other in times

of crisis.

We’re educating ourselves about gender and sexuality,

and seeking out

inclusive experiences.

+25% YOY increase in global search interest for lgbt meaning , such as

they them pronouns lgbt meaning

+350% YOY increase in search interest for lgbt history month in the U.K.

In 2023, brands should put action over words.

Revising

priorities

We strategised before making major purchases.

+500% YOY increase in global search

interest for travel discounts

+600% YOY increase in search interest for cost of living calculator in the U.K.

+60% YOY increase in global search interest for burnout symptoms

+75% YOY increase in search interest for nomad visa in the U.K.

We sought healthier relationships with our work and careers.

More of us are exploring virtual spaces and experiences.

+40% YOY increase in global search

interest for 3d room design

+1,650% YOY increase in search

interest for metaverse in the U.K.

In 2023, expanding access will be an important part of innovation.

Advertisers who pair Smart Bidding with broad match keywords and responsive search ads can drive more conversions.

Boost your Search campaigns

with Performance Max, a new goal-based campaign type that finds converting customers across all of Google’s channels.

Get custom insights tailored to your business to better understand your performance and shape your marketing strategy.

Google’s AI is your business multiplier. Meet customers where they are and stay on top of fast-changing consumer behaviour.

Dive deeper into the consumer trends marketers should understand in 2023.