We tried to make sense of the world around us as the economy changed.

+105% YOY increase in search interest

for supply chain issues in Canada

+80% YOY increase in global search interest for rising food prices

+110% YOY increase in global search

interest for top rated gaming

When we decided

to spend, we turned to each other

for advice.

+65% YOY increase in search interest for resort reviews in Canada

+50% YOY increase

in global search interest for

to save energy , such as

how to save energy at home

+45% YOY increase in search interest for electric car subsidy in Canada

And we found

that savings and sustainability can

go hand in hand.

We relied on our communities during the pandemic.

Now we’re investing in them.

+185% YOY increase in search interest

for goodwill bins near me in Canada

+40% YOY increase in global search interest for community project

+600% YOY increase in global search interest for flooding in pakistan

+1,200% YOY increase in search

interest for best way to donate

to ukraine from canada

And we’re joining together to help

each other in times

of crisis.

We’re educating ourselves about gender and sexuality,

and seeking out

inclusive experiences.

+25% YOY increase in global search interest for lgbt meaning , such as

they them pronouns lgbt meaning

+600% YOY increase in search

interest for pride parade in Canada

We strategized before making major purchases.

+100% YOY increase in search interest for boxing day deals canada

+30% YOY increase in global search

interest for time to , such as

is now a good time to buy a house

+60% YOY increase in global search interest for burnout symptoms

We sought healthier relationships with

our work and careers.

+40% YOY increase in search interest for work from home jobs in Canada

More of us are exploring virtual spaces and experiences.

+40% YOY increase in global search

interest for 3d room design

+100% YOY increase in search interest for virtual reality glasses in Canada

Advertisers who pair Smart Bidding with broad match keywords and responsive search ads can drive more conversions.

Boost your Search campaigns with Performance Max, a new goal-based campaign type that finds converting customers across all of Google’s channels.

Get custom insights tailored to your business to better understand your performance and shape your marketing strategy.

Google’s AI is your business multiplier. Meet customers where they are and stay on top of fast-changing consumer behaviour.