In 2021, 90% of APAC consumers expect retailers to sell their products online.1
Size no longer matters. E-commerce has leveled the playing field for businesses, big and small.
As we look towards recovery, one thing’s for sure — we won’t be returning to the way things were.
Are you able to offer a consistent and seamless experience to shoppers across every channel they meet you at?
To make sure people are choosing your brand at checkout, it comes down to the strength and agility of your omnichannel strategy.
To get started, here are 3 ways you can build an ecosystem that maximizes engagement with your most valuable shoppers.
3 in 4 marketing leaders feel that they do not have visibility into competing priorities or resource bandwidth within their business.2
Each team will always have its own unique value.
But be wary of pursuing single-minded goals at the expense of overall business objectives.
Break down silos to keep everyone’s focus on the full customer experience.
Today’s interconnected world means every channel is your storefront.
But it also means that ignoring one channel could cause you to lose potential customers.
For example, every second of delay in mobile page lead time causes a 20% drop in conversions.3
Don’t turn your shoppers away at the door.
Making them wait for a page to load is like forcing them to line up outside your store, without knowing if it’s worth the wait.
A robust retail strategy accounts for the 20% of your current customers that are likely to drive 80% of your future revenue.4
By embracing the idea of customer lifetime value, you can sow the seeds of long-lasting relationships.
“Customer lifetime value helps decision-makers see their customers through the prism of a long-term relationship, rather than a single transaction.”
While data can unlock new opportunities, privacy pays off in the long run.
Brands that use first-party data responsibly to personalize experiences while protecting privacy can boost revenue by up to 2.9X.5
Balance your business objectives with customer-friendly policies.
Rethinking your retail strategy can seem daunting if you think of it as a major, linear overhaul.
But transformation doesn’t have to disrupt business-as-usual.
Explore our step-by-step guide:
An omnichannel ecosystem is a value-generating cycle:
It unlocks quick wins in the short term, and builds towards sustained growth in the long term.
Marketing Lead, Retail
Story: Jess Duarte & Yiwen Ng
Design & Animation: PHQ (Agency)
BY DORIS CLAESEN
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