world as
a canvas’
Meet the brands
reinventing experiences with AR.
In 2022,
released the
Geospatial API.
The ARCore Geospatial API allows content creators and brands to easily attach virtual content to public spaces around the world in any mapped area covered by Street View.
From music to fashion to games, early adopters show us how brands across categories can use AR to personalize the customer experience.
Gorillaz, the world’s biggest virtual band,
teamed up with Google to reimagine
what’s possible with AR and music.

Larger Than Life
Matthieu Kim Lorrain
Global Head of Creative Innovation
Immersive Partnerships, Google
We wanted to showcase the experience in iconic locations famous for their digital billboards. We loved the idea of turning Times Square into a stage and augmenting all those billboards with exciting virtual content.
The music video for “Skinny Ape” used AR to transform Times Square and Piccadilly Circus into stages, bringing fans together for a larger-than-life performance accessible through an app.
million viewers watched the music video remotely.
thousand fans downloaded
the app in the first week.
To celebrate the new limited-edition
Gap x Barbie™ clothing collection, Google
partnered with production studio Unit9
and the Adobe Aero team to turn
Gap’s flagship Times Square store into
a hot-pink virtual pop-up shop.
The Shoppable
Bradford Lee
AR Marketing Manager, Google
Creating immersive shopping experiences with smartphone AR strengthens customer relationships by providing more helpful ways to learn about products and simplifying the purchasing journey.
The QR code in the storefront windows lets fans and passersby interact with Barbie™
and her friends, view AR outfits, and
shop the collection — no need for an app.
Retailers now have the opportunity
to enhance engagement, drive
foot traffic, and blend digital and
physical experiences more
seamlessly than ever before.
To celebrate the game’s 45th anniversary, Taito teamed up with Google to launch “Space Invaders: World Defense.”

The Playable Block
The activation departs from the others in two ways: It automatically adapts to the player’s location, and its two gameplay modes allow a player at any level to start in AR and transition to a virtual copy of their neighborhood.
Matthieu Kim Lorrain
Global Head of Creative Innovation Immersive Partnerships, Google
The Streetscape Geometry API allows
us to create unique experiences that dynamically adapt to
the user’s location and nearby buildings — allowing brands to connect with customers wherever they are.
The game is now available in more than 100 countries covered by Street View.
AR can achieve more than marketing objectives. Beyond keeping
customers engaged and
personalizing their experiences, it
helps people expand their worlds with new possibilities and interactions.
Kira Rich
Senior AR Marketing Manager, Google
In all of this work, we’re using the world as a canvas.
Production Lead: Jenny Maughan


By Marianna Nash

Editor, Think with Google

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Design & Production: PHQ (Agency)