March 30th 2021

Bringing
wall street to
main street

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$DIN

Applebee's and IHOP are both owned by Dine Brands Global.

RBO source

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Dine Brands ($DIN) appointed a new CEO, John Peyton, in January 2021.

NRN source

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Peyton was previously the CEO of Realogy ($RLGY), the company behind Century 21 and Coldwell.

NRN source

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Now Peyton is shaking things up at Applebee's by introducing Cosmic Wings.

WSJ source

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The Cosmic Wings brand inked a partnership with Frito Lay to introduce Cheetos wings.

RBO source

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These Flamin’ Hot Cheetos wings are for delivery-only and are offered exclusively through Uber Eats ($UBER).

RBO source

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This concept is known as a Virtual Brand where delivery only items like Cosmic Wings are offered out of existing kitchens like Applebee's.

RBO source

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Virtual Brands like this provide restaurants with a low cost way to boost sales using already owned spaces.

WSJ source

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Virtual Brands and Ghost Kitchens, which are also delivery only, could account for $1 trillion in sales by 2030.

WSJ source

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Chilis ($EAT), Red Robin ($RRGB), and Outback ($BLMN) are a few of the other groups launching Virtual Brands.

NRN source

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Dine Brands ($DIN) was hit hard during the pandemic with Q4 revenue dropping 13.8% compared to a year ago.

Yahoo Finance source

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$DIN

However, the outlook is bright and the technical are strong.

TradingView source

By: Brian Kilpatrick

A Proud Partner of Business Web Stories

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KILPATRICK

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