September 6, 2019
Discover the treasures of Slovenia is a visually attractive piece which blends great storytelling with compelling imagery and videos. But overall, why is this a good piece? Because after reading it, I want to go to Slovenia.
'Who rises to the top of a pyramid scheme?' is a piece which effectively shines a light on Showtime’s new series, “On Becoming A God in Central Florida”, and links through to the brand site throughout the article.
“Content is a more complicated challenge than anyone realizes. It’s one thing to create a great Instagram video, one solid sales deck, or a single one-sheet. It’s an entirely other thing to create consistent, high-quality content that ladders up to business goals across all of your channels, lines of business, and geographies. Very few brands have figured it out—a big reason that the top 5 percent of branded content drives 90 percent of all engagement.” - Pearl Collings, CEO, Contently