BY LEWIS D'VORKIN
August 5, 2019
Check out this article from Bloomberg News. "The news business is on pace for its worst job losses in a decade."
I suggest getting the data for 10 critical metrics. They speak to audience, engagement, loyalty and monetization and will determine a newsroom's fate.
Monthly unique visitors for the past five years.
Sessions per monthly unique visitor for the past five years.
Digital ad revenue as a percent of total ad revenue for the last five years.
Total digital ad revenue annually for past five years.
Direct digital ad sales revenue (vs. computerized selling) for the past five years.
Direct digital ad sell-through rates annually for the past five years.
Digital-only subscribers for the past five years.
Digital subscription revenue as a percent of total digital revenue for the past five years.
Digital subscription revenue per subscriber for the past five years.
Digital revenue per unique visitor annually for the past five years.
My mentor, Jim Bellows, always stepped into the future. He worked with many of those shown here to pave new roads: Carl Bernstein and Bob Woodward; Gloria Steinem; Jimmy Breslin; Katharine Graham; James Baldwin; Margaret Bourke-White; Tom Wolfe; Helen Thomas; Edward R. Murrow; Liz Smith.