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Newsroom AI
Creative Excellence meets Process Automation.
Newsroom AI enables leading creators to build, amplify and measure high-value, AI-powered content experiences.
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Meta has been using Brand Experiences to companies have not been able to identify and deploy real-life products that unlock AI-powered efficiencies in digital marketing.
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Editorial
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India, APAC
Challenge
However, only 2% of media budgets are put towards creative and related efficiencies. Over 98% of brand investments are put towards trading, data and operational costs.
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Solution
However, only 2% of media budgets are put towards creative and related efficiencies. Over 98% of brand investments are put towards trading, data and operational costs.
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"Newsroom AI has been instrumental in he success of our 2024 re-launch in all aspects of the ES Magazine"
Charls Yardley, CEO, Evenign Standard
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However, only 2% of media budgets are put towards creative and related efficiencies. Over 98% of brand investments are put towards trading, data and operational costs.
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A full spectrum partnership in digital media
Newsroom AI empowers creators to re-capture audience interest with a visual-first approach that cuts through the noise of a highly fragmented attention economy. Our platform bridges the divide between editorial and brand-supported content while supporting tangible process and creative efficiencies across a diverse range of partnerships.
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Brand Experiences
Newsroom AI empowers creators to re-capture audience interest with a visual-first approach that cuts through the noise of a highly fragmented attention economy.
Industry Strandard
Brand Experiences
Web Stories
Editorial Content:
News
35s
135s
Lifestyle
42s
140s
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50s
148s
Branded Experiences:
Auto
0.2 IR
3.80% IR
Finance
0.25 IR
2.45 IR
Pharma
0.15 IR
2.25 IR
Fashion
0.4 IR
4.75% IR
Retail
0.18 IR
2.6 IR
Impact
0
20
40
60
80
100
Leading the Charge in Ad Market Performance
Delivering the Highest Engagement Rate of any Open-Web Content Format
The Attention Deficit Myth: The modern audience's perceived attention deficit is actually a response to uninspiring content, shallow narratives, and a lack of interactivity, which transform potential brand engagements into unwelcome disruptions.
A New Consumer Decision Journey: Modern branding maps a new consumer reality, accelerating decisions through enhanced experiences, where choices are made in moments, not weeks.
Value, Insight, Inspiration: Brands are moving away from ineffective passive viewership to a content-focused approach, turning away from costly strategies that fail to deliver on investment.
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Experiences in Action:
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publisher.com
THE OFFICE: AN ANALYSIS
Gin and Jellyfish? You Might Be at a Bar in Singapore.
By Caity Weaver, April 11 2024
In a 1780 letter to his wife, Abigail, John Adams proposed a chronology of generational obligations for learning. It was his duty, the future president wrote during a sojourn in France, to “study politicks and war,” that the next generation “may have the liberty to study mathematicks and philosophy,” that the next should have “the right to study Painting, Poetry, Musick, Architecture, Statuary, Tapestry and Porcelaine.” Mr. Adams’s epistle ending there, modern readers cannot know whether, with more paper and time, he would have eventually previsioned the 21st-century corporate campus where word clouds are studied in both digital and material states so that the current youngest generation of workers may attain a perfect knowledge of Cinnabon brand identity.
The swing era continues at Focus in just one conference room.
We can only assume that when, in a separate letter written three years earlier, in the midst of the Revolutionary War, he expressed his wish that posterity would “make a good use of” the liberty he sought, he had in mind something like the 62,000-square-foot headquarters of Focus Brands, the Atlanta-based operator of 6,536 food franchise locations. Behind every snack food franchise is a story — a young mother raised in the Amish church takes over a pretzel stand in the wake of devastating personal tragedy; a flat tire on a hot day forces a Greek immigrant ice cream man to serve a rapidly softening frozen product — that is eventually obscured by the unrelenting popularity of its low-cost, high-indulgence, addictively delicious treats.
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Behind every Cinnabon Classic Roll is an office of people dedicated to preserving its legal status, ingredient consistency, financial viability, informative yet friendly online presence, uniformity of storefront appearance, marketing power and cultural legacy.
Focus is the brand behind many of America’s favorite mall food brands, including Auntie Anne’s and Jamba.
Not to mention designing, photographing, printing, filming and distributing the materials that make it possible for anyone of legal working age in the United States to acquire the knowledge of Cinnabon Classic Roll fabrication in accordance with company standards. Ditto a Fudgie the Whale ice cream cake or an Aloha Pineapple smoothie.Roughly 375 such individuals work in the main office of Focus Brands.
Focus owns and governs the Auntie Anne’s, Carvel, Cinnabon, Jamba (formerly Jamba Juice), McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s brands. In its offices, these have been boiled down to their very essences and those essences in turn splashed upon the walls, suspended from the ceiling and drilled into the exposed concrete pillars.The most arresting manifestation of these brands is the floating text that hovers in altocumulus formation above a brightly lit walkway off the building’s main entrance. “Creamy frosting buttery AWESOME irresistible HOMEWRECKER,” declare (some of) the words, which Steven DeSutter, the C.E.O., said, were chosen by brand leaders to “give them a chance to say what words define your brand.” (“Homewrecker” is a type of burrito at Moe’s.)
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Behind every snack food franchise is a story — a young mother raised in the Amish church takes over a pretzel stand in the wake of devastating personal tragedy; a flat tire on a hot day forces a Greek immigrant ice cream man to serve a rapidly softening frozen product
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Behind every Cinnabon Classic Roll is an office of people dedicated to preserving its legal status, ingredient consistency, financial viability, informative yet friendly online presence, uniformity of storefront appearance, marketing power and cultural legacy.
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Where do Experiences fit?
Defining a singular space in the content and media industry
The best of all worlds: With a visual-first approach and unparalleled engagement rates, Brand Experiences combine the quality of Branded Content with the Scale of Programmatic media.
Visual First: Brand Experiences tap into the evolving preferences of a new generation of mobile-first consumers.
Designed to Scale: We provide a robust infrastructure for delivery and analysis of brand-supported content at unprecedented scale.
Brand Experiences
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Real time inventory assessment
Unlock Generative AI efficiencies with industry-leading creative tools
Experimentation: Deploy any number multi-variant experiences across all part of your content project
Zero Marginal Cost: AI helps remove traditional creative scaling limitations, introducing unprecedented performance opportunities.
Creative Auctioning: Our models intelligently pair each creative variant with specific environmental variables optimising delivery for maximum outcomes.
Generative AI-Powered Ads
Reimagining Creative Ideation
Brand Experiences use AI to automate ideation, production, optimisation and creative deployment across virtually any supply sources across Display, Video, Native and Social. The platform orchestrates thousands for continuously experimentation processes that yield tangible savings and enhanced efficiency for digital marketers.
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Our Platforms
Industry Leading Technology
Create industry-leading, AI-powered creative assets for your campaigns.
1. Newsroom Studio
Uniquely serving both editorial and commercial use-cases and stress-tested with large-scale Enterprise usage, the Studio sets the industry gold-standard for visual-first experience creation. With unmatched capabilities underpinned by leading AI, the platform helps creators better inform, entertain and reward their mobile-fist audiences.
TL;DR
Significant track-record with Fortune 500s
Global recognition within Publishing industry
Content-first, premium appeal, high CPM offering
2. Newsroom Performance Copilot
Performance Copilot uses AI to automate critical processes such as ideation, production, optimisation and creative deployment across virtually any supply sources across Display, Video, Native and Social. The platform orchestrates thousands for continuously experimentation processes that yield tangible savings and enhanced efficiency for digital marketers.
TL;DR
Performance-led adoption path
Highly versatile, proprietary delivery algorithms
Zero marginal cost for scalig creative
3. Newsroom Process Agents
Process Agents help businesses automate repetitive tasks, such as creating custom campaign reports that put findings into perspective. Agents are able to adapt to the company's language and communication style, while referring to historical campaign data to add as context.
TL;DR
Facilitate >90% savings on 20+ processes
Highly versatile, proprietary workflow and deployment
Trained on custom scoped data, insights or campaign reports
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